Never having owned вЂ“ or indeed even tried on вЂ“ a Zara suit, I couldnвЂ™t comment on any differences in cut and fit. Indeed, DuttiвЂ™s construction and materials are undoubtedly superior. A Massimo Dutti suit will likely cost you twice the price of one from Zara, but this is reflected in more than just marketing budget or interior design choices. With that said, when it comes to design and manufacturing, Massimo Dutti is clearly in a different league from its better known mass-market siblings.

Overall Impressions of a Massimo Dutti Suit However, perhaps due to the fact that, beyond Zara, other Inditex brands have yet to make much headway in North America, Massimo Dutti has been able to launch itself here with a slightly more upmarket image than it currently enjoys in Europe.

This is mass-produced, high-turnover, high-street clothing. In short, Despite the marketing, Massimo Dutti is about as far from a classic Italian family-owned luxury brand as you could possibly get. And in order to achieve total saturation of key retail locations, Inditex tends to strategically cluster together all the different brands in its portfolio, such as Zara, Pull and Bear, Oysho, Bershka, Stradivarius and others. This is because Massimo Dutti is in fact majority-owned by Inditex: the worldвЂ™s largest clothing manufacturing group. Staff are elegantly dressed and attentive, and thereвЂ™s certainly none of the free-for all chaos of discarded clothing, items half off their hangers, or moody, indifferent staff вЂ“ as can often be found in stores such as Zara or their younger, cheaper, cousin Pull and Bear.ДЄnd yet, if youвЂ™ve ever travelled outside of the US вЂ“ particularly to Europe or elsewhere in the Americas вЂ“ you may have noticed that wherever thereвЂ™s a branch of Massimo Dutti, thereвЂ™ll invariably also be a Zara or Pull and Bear within a 100 feet radius. CC 2.0 image courtesy of Antonio ZugaldiaД®nter a Massimo Dutti store and the vibe is very much one of understated luxury: subdued lighting, plush carpet or marble flooring, dark-stained wooden cabinets. But with its clever marketing and tactical real estate maneuvers, the unsuspecting customer can be forgiven for assuming that they are indeed buying from one of the big Italian menswear houses.

So for a label pitching towards that very same sector of the menswear market, opting for a classy Italianesque brand-name probably seemed like a pretty rational thing to do.Д¬onsider, for example, Adolfo Dominguez, another Spanish label that started life in the 1980s: despite offering genuinely high-end products and having a strong presence internationally, this is not a brand that is often mentioned in the same breath as, say, Armani, Prada, or Gucci etc. Indeed, when Dutti launched in the mid-1980s, this was the peak of Giorgio ArmaniвЂ™s fame and dominance of the global fashion industry. Similarly, Hong Kong jeans brand Faccia di Culo trades on ItalyвЂ™s association with sexy sophistication and high-end fashion to impress its unsuspecting customers while simultaneously insulting them unawares: the brandвЂ™s name literally means вЂњass faceвЂќ in Italian.ДЄlthough Massimo Dutti is not quite on that level, the fact that this entirely Spanish brand chose to go into business with an Italian-sounding moniker вЂ“ despite there being nobody with the name Massimo anywhere in sight вЂ“ was no doubt a decision based on this same association of all things Italian with sexual allure and elegant clothing design. In 1988 comic crime caper A Fish Called Wanda, Kevin Kline turns Jamie Lee Curtis into a raging nymphomaniac merely by reeling off a list of cheeses and other delicacies in a psuedo-Italian accent (вЂњMozzarella, Parmigiana, GorgonzolaвЂ¦вЂќ). A Brief Review of the Massimo Dutti Brand But whatвЂ™s their quality of construction like? Is the cloth any good? How do they fit? And just who is вЂњSignor DuttiвЂќ anyway? Read our review for answers to these and many other pressing sartorial questions. Massimo Dutti suits are becoming more common in the used luxury clothing market.

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